If'n I was in the market for a used double-wide anyhow.
The ad suggests an interesting philosophical question: is authenticity still authentic when it is knowingly ironic? The subtext of that ad contains an entire meta commentary about mobile homes and the folks that live in them.* It's a wink and a nod to customers - 'we know you live in a mobile home... doesn't mean you're dumb - in fact we bet you're smart enough to understand this witty commercial - all it means is you live in a mobile home.'
The video about the making of the commercial is pretty good too.
And while I'm on the topic of commercials - check out this video from Casual Adventures. They're a locally owned outdoor outfitter that is providing nifty swag for the Tacchino Ciclocross. We're super pleased that they are supporting the race, but even happier that they made this funny ad.
Speaking of the Tacchino. . . You don't want to miss out on the racing, the great food, the Ommegang ale, or the band.
Yes, I said "the band." Rockville funk outfit Gallons to Ounces will be there to inject a bit of funk in your trunk. They've agreed to funk the place up for your riding and viewing pleasure. Pretty sweet, huh?
So go register for it.
*Full Disclosure: I never lived in a mobile home because, at a point in my life when I had that choice, I went for a feral cat-infested slumlord tenement instead. Shoulda gone for the mobile home.