If'n I was in the market for a used double-wide anyhow.
The ad suggests an interesting philosophical question: is authenticity still authentic when it is knowingly ironic? The subtext of that ad contains an entire meta commentary about mobile homes and the folks that live in them.* It's a wink and a nod to customers - 'we know you live in a mobile home... doesn't mean you're dumb - in fact we bet you're smart enough to understand this witty commercial - all it means is you live in a mobile home.'
The video about the making of the commercial is pretty good too.
And while I'm on the topic of commercials - check out this video from Casual Adventures. They're a locally owned outdoor outfitter that is providing nifty swag for the Tacchino Ciclocross. We're super pleased that they are supporting the race, but even happier that they made this funny ad.
Speaking of the Tacchino. . . You don't want to miss out on the racing, the great food, the Ommegang ale, or the band.
Yes, I said "the band." Rockville funk outfit Gallons to Ounces will be there to inject a bit of funk in your trunk. They've agreed to funk the place up for your riding and viewing pleasure. Pretty sweet, huh?
So go register for it.
*Full Disclosure: I never lived in a mobile home because, at a point in my life when I had that choice, I went for a feral cat-infested slumlord tenement instead. Shoulda gone for the mobile home.
8 comments:
great to hear about Cas Adventure; we went there over the summer for the first time to get some stuff for Jake's week of camping. Certainly high on the personal service and lots of nice socks
Brown flip flop primes!
I bought my brown flip flops at Casual Adventure. Remy.
Er - I don't mean I am Remy with my one word sentence. I just wanted to acknowledge his important role in my purchase of brown flip flops. ...from the Palace of Brown Flip Flops, Casual Adventure.
I am completely comfortable that I am an authentic Arlington Guy, even though I am aware my brown flip flops are ironic.
RTW - is "ironic" a synonym for "atrocious"? Because that's what it sounds like.
No, Jim. You don't understand. These aren't the dorky brown flip flops; they're the totally cool ones - they were really expensive, and they're from Hawaii!
Awww man, I am totally homesick now after watching that first video. And while I run around with guys like the film makers now, they look totally redic in that setting. I wonder how long it took to ride their fixed gears to AL ?
Great find.
RTW - if you have to tell people they are cool, then by definition, they are not.
Chris - yep. When you check out the "making of" video, you realize that the couple tools that made the ad are the goofballs here. Robert Lee is telling it like it is. The guys that made the ad for him? Um... they think he's "epic."
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