Friday, May 22, 2009
This ad made me go crosseyed. It makes it clear that if you leave the water running while you brush your teeth, or use anything other than flourescent bulbs, you're an evil sinner and condemned to eat all natural granola, sans milk, out of a hot bowl in an arid desert, for the rest of time. Or maybe you're just DoublePlus Ungood.
Assuming that the behaviors pointed out in the ad are evil (they must be if doing them makes you less good), then what is pushing rampant consumerism by loaning piles of money to people who can't repay it, to buy crap they don't need, then charging them punitive, usurious interest rates?
Seems to me, consumerist hypocrisy of that magnitude would be:
(QuadruplePlus Ungood) * (6.02*1023).
It would be at least as bad as smoking, possibly as bad as driving a Hummer.
If you don't get what I'm on about, don't sweat it. Just think about it hard (but in an environmentally respectful way) when you're sipping a $5 latte and driving the Volvo 125 miles to your next race. (I know, it's okay because you got the smaller engine that gets 2 more MPG). Or consider it when you are dropping $2800 on your new Unobtainium gruppo for your (wormicidal) mountain bike excursions.
Don't knock my critique. Like the kid in the ad, I'm just making you a better person by pointing out your evil ways.*
* The troof is, I have a deep civil libertarian streak, and believe that it's nice to have legal freedom, but cultural freedom, the freedom to not conform to externally-imposed micromanagement, is what matters more in our day-to-day lives. An oppressive culture, a culture of self-censorship and self-reproach, hissing and glaring culture, is more oppressive than anything the state can manage on a consistent basis. It's all of us volunteering to serve as secret police for opinion leaders. The whole point of 1984 wasn't that the state could see everything; it couldn't. The point was that Winston must be made to self-censor his thoughts and behaviors, to act as his own personal thought police and to put himself in chains of his own making. O'Brien couldn't let him go until he consented to be oppressed. Thus I resent any attempt to make me think "right." There's no such thing as "thinking right" and we should be peeved when people try to generate such consensus. Let yer freak flag fly so we can all salute it, or at least hoist a middle finger at it, aight?
And Mayhew asked in comments a few weeks ago exactly how it was somebody like me could appreciate Rage Against the Machine...
Oh man, I am *so* changing my MasterCard over to Visa.